10 Jul 2018

Local Media Companies Have an Advantage

By |2018-07-10T14:54:12+00:00July 10th, 2018|AdPortal, Digital, Facebook Ads, Print, SMB|

TRUST: The #1 Advantage Media Companies Have to Win in the Local SMB Advertising Game The research matches what we already know on a gut level: Local media companies have a key advantage over “faceless” competitors for local ad dollars. In fact, a recent Kantar Millward Brown survey found, “Consumers are more receptive to traditional media than digital ads.” [...]

26 Jun 2018

Three Must-Haves for a Successful Self-Serve Platform

By |2018-06-26T16:16:49+00:00June 26th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

Three things you need for a successful self-serve program There is a huge buzz around self-serve advertising platforms. For example, on its last earnings call in April 2018, Facebook touted the accessibility of its ad platform. Many of its 6 million advertisers are SMBs (small to medium sized businesses)*. Local media companies are working to find profitable ways to [...]

12 Jun 2018

Low digital margins are the problem. Is self-serve the answer?

By |2018-06-28T13:58:47+00:00June 12th, 2018|AdPortal|

What keeps you up at night?  For digital executives at local media companies, it is often the profitability of their departments. The problem is not a new one. Digital services divisions were supposed to be able to reach into lost markets of small and medium size businesses, expanding market share and share of customer. Serving Small Business Years later, these [...]

11 May 2018

iPublish Media Appoints Software Veteran to Top Job

By |2018-05-11T13:32:10+00:00May 11th, 2018|Company, Press Release|

Recognized leader in newspaper, broadcast and SaaS AdTech for SMBs brings innovation and experience to iPublish Media Solutions Westborough, MA, May 1, 2018 - iPublish Media, the leader in self-serve advertising for newspapers and other local media, announced that Malcolm McGrory joined the company as Senior Vice President of Sales. McGrory has a deep background in the software industry. A [...]

8 May 2018

LMA Take-Away: We are local ad agencies, and we need a disciplined commitment to follow the data

By |2018-05-10T11:28:03+00:00May 8th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|

Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]

17 Apr 2018

74% of SMB´s purchase both traditional and digital media

By |2018-05-08T15:40:56+00:00April 17th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]

9 Mar 2018

iPublish Media Announces New VP of Sales

By |2018-05-08T15:42:49+00:00March 9th, 2018|Press Release|

Veteran Newspaper, Broadcast and SMB AdTech Leader Kim Johnson Joins iPublish Media as Vice President of Sales Westborough, MA, March 12, 2018 - iPublish Media — the newspaper industry leader in self-serve advertising for print and digital advertising—announced that Kim Johnson joined the company today as Vice President of Sales. As the SVP Digital Ad Sales at tronc, Johnson led [...]

25 Feb 2018

iPublish Media Launches AdPortal Tributes

By |2018-05-08T15:44:37+00:00February 25th, 2018|Obituary, Press Release, Tributes|

Creates Ready to Print Special Sections Drives New Revenue While Enabling a Community Service Westborough, MA, February 26, 2018 - iPublish Media has officially released a new solution, AdPortal Tributes. Based on the AdPortal Platform, it is available to both existing AdPortal Obits customers and non-customers to create special print sections for obituaries. The initial test with Gatehouse Media—who [...]

20 Oct 2017

iPublish Media Celebrates 11 Years in Business

By |2017-10-20T12:24:45+00:00October 20th, 2017|AdPortal, Digital, Facebook Ads, Press Release, Print, Programmatic|

iPublish Media 11 Yr Milestone iPublish Media Solutions LLC celebrated its 11th year in business on October 16th.  iPublish Media is proud of the relationships they’ve built with leading newspapers and media companies to develop an industry leading self-service platform.  iPublish Media software not only provides automated professional print solutions but also unsurpassed power and performance capabilities for digital [...]

10 Nov 2017

Self-serve advertising platform answers mixed media need

By |2017-11-10T15:11:01+00:00November 10th, 2017|AdPortal|

What Do We Mean by Mixed Media Solution? The goal for self-service advertising is to provide customers with an easy to use and comprehensive media solution. Whether it is the individual trying to sell their vehicle, the real estate agent selling a property, or the funeral home providing obituary services for a family, today's media and newspaper [...]