Local media companies often overlook the full value of their ‘halo effect’, or additional value and performance of advertising that runs next to credible content. In effect, the ´trust´ in the content, rubs off on the advertising. It is time to start telling this story, and time to leverage this long-earned trust with local businesses in your community. This is [...]
Most media companies consider the primary benefits of self-service platforms as a means to reduce costs of selling, delivering ads, and marketing services to small businesses. But a new article in Editor & Publisher points out that a great user-interface for transactions actually adds value for the advertiser as well. E&P included “Amazonified” ad transactions on a key benefit [...]
TRUST: The #1 Advantage Media Companies Have to Win in the Local SMB Advertising Game The research matches what we already know on a gut level: Local media companies have a key advantage over “faceless” competitors for local ad dollars. In fact, a recent Kantar Millward Brown survey found, “Consumers are more receptive to traditional media than digital ads.” [...]
Three things you need for a successful self-serve program There is a huge buzz around self-serve advertising platforms. For example, on its last earnings call in April 2018, Facebook touted the accessibility of its ad platform. Many of its 6 million advertisers are SMBs (small to medium sized businesses)*. Local media companies are working to find profitable ways to [...]
Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]
SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]
iPublish Media 11 Yr Milestone iPublish Media Solutions LLC celebrated its 11th year in business on October 16th. iPublish Media is proud of the relationships they’ve built with leading newspapers and media companies to develop an industry leading self-service platform. iPublish Media software not only provides automated professional print solutions but also unsurpassed power and performance capabilities for digital [...]
As we all know the transformation to digital is underway. How fast, rapid or tsunamic it will become is still open to discussion and lots of speculation. There is clear evidence that advertisers, especially small- and mid-sized businesses (SMBs) are shifting their ad and promotion buying habits to a more digital mix. This mix includes Facebook, digital display, search, websites, [...]
