As we enter the new year, we're excited about the key innovation trends we see in our partnerships with newspapers across the country. It’s clear that the interest from newspapers in empowering advertising ecommerce has never been stronger. As technology continues to evolve, it drives revenue, improves the user experience, and increases the bottom line.Here are seven industry trends to [...]
Writing an obituary during a time of grief is one of the most challenging writing tasks many people will face. How does one sum up a life in a few paragraphs? Where does one even begin? Often it is the first time a loved one has even tried to write an obituary. ObitWriter® alleviates some of this stress by [...]
In 1998, a little office opened in Chicago with one goal: to bring print obituaries online. Twenty-five years, several tech bubbles, and one pandemic later, Legacy.com has grown from twelve employees and a ping–pong table into a coast-to-coast team that provides digital end-of-life services to millions worldwide. As the leader in Obituary services over the last 20 years, [...]
Legacy.com joined the Arbor Day Foundation and Chicago-nonprofit Openlands to celebrate reaching 5 million tree plantings as part of the Memorial Tree program. Launched in 2019 in partnership with the Arbor Day Foundation, memorial trees purchased via a Legacy-partner newspaper obituary have improved the quality of life of communities across the globe. “Trees clean our air, cool our cities [...]
While death rates are surging — 50% more people will die of old age (National Center for Health Statistics) over the next 30 years — traditional print obituary placements by funeral homes have been in decline. In fact, experts predict these declines to reach 20% by the end of 2023. The reason is simple: most newspaper orders are placed by [...]
Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]
A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]
“Click-to-add a city” for obituaries launches for all partners on September 1, 2022 A new enhancement will be added to AdPortal Obituaries so media partners can provide even better service to funeral homes. Population trends tell us that more and more families want their obituary to reach people in more than one location – it’s the reason newspapers already [...]
As we celebrate Pride month, the iPublish Media Solutions team turned our thoughts to supporting the LGBTQ community and the equalities achieved regarding obituaries. People of all sexual orientations, gender identities and relationship preferences are now able to be authentically memorialized by their loved ones in obituaries. This was not always the case. For generations, people who wrote obituaries [...]
Families may not understand the value of Facebook Obituaries (AdPortal Targeted Obituaries) included with the online and print obituary package - until after it runs. Traditional Facebook posts only reach an average 10% to 40% of friends*. The addition of Targeted Obituaries extends a focused reach to people the family may not know but their loved one may have [...]
© 2025 A Legacy.com® Company. All rights reserved.
