Local media companies often overlook the full value of their ‘halo effect’, or additional value and performance of advertising that runs next to credible content. In effect, the ´trust´ in the content, rubs off on the advertising. It is time to start telling this story, and time to leverage this long-earned trust with local businesses in your community. This is [...]
Most media companies consider the primary benefits of self-service platforms as a means to reduce costs of selling, delivering ads, and marketing services to small businesses. But a new article in Editor & Publisher points out that a great user-interface for transactions actually adds value for the advertiser as well. E&P included “Amazonified” ad transactions on a key benefit [...]
TRUST: The #1 Advantage Media Companies Have to Win in the Local SMB Advertising Game The research matches what we already know on a gut level: Local media companies have a key advantage over “faceless” competitors for local ad dollars. In fact, a recent Kantar Millward Brown survey found, “Consumers are more receptive to traditional media than digital ads.” [...]
Three things you need for a successful self-serve program There is a huge buzz around self-serve advertising platforms. For example, on its last earnings call in April 2018, Facebook touted the accessibility of its ad platform. Many of its 6 million advertisers are SMBs (small to medium sized businesses)*. Local media companies are working to find profitable ways to [...]
What keeps you up at night? For digital executives at local media companies, it is often the profitability of their departments. The problem is not a new one. Digital services divisions were supposed to be able to reach into lost markets of small and medium size businesses, expanding market share and share of customer. Serving Small Business Years later, these [...]
Recognized leader in newspaper, broadcast and SaaS AdTech for SMBs brings innovation and experience to iPublish Media Solutions Westborough, MA, May 1, 2018 - iPublish Media, the leader in self-serve advertising for newspapers and other local media, announced that Malcolm McGrory joined the company as Senior Vice President of Sales. McGrory has a deep background in the software industry. [...]
Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]
SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]
Veteran Newspaper, Broadcast and SMB AdTech Leader Kim Johnson Joins iPublish Media as Vice President of Sales Westborough, MA, March 12, 2018 - iPublish Media — the newspaper industry leader in self-serve advertising for print and digital advertising—announced that Kim Johnson joined the company today as Vice President of Sales. As the SVP Digital Ad Sales at tronc, Johnson [...]
Creates Ready to Print Special Sections Drives New Revenue While Enabling a Community Service Westborough, MA, February 26, 2018 - iPublish Media has officially released a new solution, AdPortal Tributes. Based on the AdPortal Platform, it is available to both existing AdPortal Obits customers and non-customers to create special print sections for obituaries. The initial test with Gatehouse Media—who [...]
