August 8th and 9th at the Local Media Association's “Selling Digital Marketing Services” conference, two opportunities really stood out. 1. Real Estate Opportunities First were the “facts and figures” Gordon Borrell and Jim Brown shared related to the white-hot opportunities in Real Estate. For example: The average brokerage firm spends $52,969 on advertising (average firm means 3-4 people) Real Estate [...]
Local media companies often overlook the full value of their ‘halo effect’, or additional value and performance of advertising that runs next to credible content. In effect, the ´trust´ in the content, rubs off on the advertising. It is time to start telling this story, and time to leverage this long-earned trust with local businesses in your community. This is [...]
Most media companies consider the primary benefits of self-service platforms as a means to reduce costs of selling, delivering ads, and marketing services to small businesses. But a new article in Editor & Publisher points out that a great user-interface for transactions actually adds value for the advertiser as well. E&P included “Amazonified” ad transactions on a key benefit [...]
Three things you need for a successful self-serve program There is a huge buzz around self-serve advertising platforms. For example, on its last earnings call in April 2018, Facebook touted the accessibility of its ad platform. Many of its 6 million advertisers are SMBs (small to medium sized businesses)*. Local media companies are working to find profitable ways to [...]
Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]
SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]
iPublish Media 11 Yr Milestone iPublish Media Solutions LLC celebrated its 11th year in business on October 16th. iPublish Media is proud of the relationships they’ve built with leading newspapers and media companies to develop an industry leading self-service platform. iPublish Media software not only provides automated professional print solutions but also unsurpassed power and performance capabilities for digital [...]
As we all know the transformation to digital is underway. How fast, rapid or tsunamic it will become is still open to discussion and lots of speculation. There is clear evidence that advertisers, especially small- and mid-sized businesses (SMBs) are shifting their ad and promotion buying habits to a more digital mix. This mix includes Facebook, digital display, search, websites, [...]
For the past several months we've been working with several customers to energize their strategy for real estate and achieve an advertising trifecta: Increase Revenue Streamline Operations Drive New Account Acquisition In our recent webinar, we shared how companies like Digital First Media and Christie's Real Estate provide premium print, digital and social media advertising channels to [...]
The Bay Area News Group, a long time partner of iPublish Media Solutions, reached out to see if we could create a website targeted to real estate agents. They wanted to offer programmatic campaigns to be able to compete for this growing opportunity with real estate agents in the Bay Area. The challenge is that Real Estate agents know [...]
