26 Jun 2018

Three Must-Haves for a Successful Self-Serve Platform

By |2018-06-26T16:16:49-04:00June 26th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

Three things you need for a successful self-serve program There is a huge buzz around self-serve advertising platforms. For example, on its last earnings call in April 2018, Facebook touted the accessibility of its ad platform. Many of its 6 million advertisers are SMBs (small to medium sized businesses)*. Local media companies are working to find profitable ways to [...]

8 May 2018

LMA Take-Away: We are local ad agencies, and we need a disciplined commitment to follow the data

By |2018-05-10T11:28:03-04:00May 8th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|

Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]

17 Apr 2018

74% of SMB´s purchase both traditional and digital media

By |2018-05-08T15:40:56-04:00April 17th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]

20 Oct 2017

iPublish Media Celebrates 11 Years in Business

By |2017-10-20T12:24:45-04:00October 20th, 2017|AdPortal, Digital, Facebook Ads, Press Release, Print, Programmatic|

iPublish Media 11 Yr Milestone iPublish Media Solutions LLC celebrated its 11th year in business on October 16th.  iPublish Media is proud of the relationships they’ve built with leading newspapers and media companies to develop an industry leading self-service platform.  iPublish Media software not only provides automated professional print solutions but also unsurpassed power and performance capabilities for digital [...]

22 Sep 2017

What is the Best Balanced Media Mix for SMBs?

By |2017-09-22T14:41:32-04:00September 22nd, 2017|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

As we all know the transformation to digital is underway. How fast, rapid or tsunamic it will become is still open to discussion and lots of speculation. There is clear evidence that advertisers, especially small- and mid-sized businesses (SMBs) are shifting their ad and promotion buying habits to a more digital mix. This mix includes Facebook, digital display, search, websites, [...]

14 Jun 2017

Achieving an Advertising Trifecta For Real Estate

By |2017-06-14T15:57:30-04:00June 14th, 2017|AdPortal, Facebook Ads, Programmatic, Webinar|

  For the past several months we've been working with several customers to energize their strategy for real estate and achieve an advertising trifecta: Increase Revenue Streamline Operations Drive New Account Acquisition In our recent webinar, we shared how companies like Digital First Media and Christie's Real Estate provide premium print, digital and social media advertising channels to [...]

23 May 2017

Programmatic Solution Offers Opportunity to Drive Revenue

By |2018-10-09T11:21:57-04:00May 23rd, 2017|AdPortal, Case Studies, Programmatic|

The Bay Area News Group, a long time partner of iPublish Media Solutions, reached out to see if we could create a website targeted to real estate agents. They wanted to offer programmatic campaigns to be able to compete for this growing opportunity with real estate agents in the Bay Area. The challenge is that Real Estate agents know [...]

23 May 2016

Wave2 Announces a Digital Spec Solution for Advertising Sales Professionals

By |2019-12-09T13:52:58-05:00May 23rd, 2016|AdPortal, Press Release, Programmatic|

Launches Partnership with AdCellerant We are excited to announce the release of a new solution, AdPortal Programmatic. The standard AdPortal platform was streamlined and rebranded so a typical media sales rep or CSR can use it internally to create multiple high quality digital specs. Specs can be emailed to prospects directly from AdPortal and then upsold and converted into [...]

Go to Top