It's very clear that the use of Video for Publishers is a major opportunity. For those of you who have attended recent media conferences you consistently see Video at or near the top of Publisher opportunity lists. You may also follow the daily stream of research/data showing the importance of Video from both the content and revenue sides of [...]
We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems. We are pleased to work with their teams to get the following sites and products launched for [...]
Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]
A couple of weeks have gone by since the 2019 Mega-Conference, giving us time to digest the key messages for this year from a jam-packed three days of listening to speakers and customers. This year, iPublish Media Solutions was pleased to see the new focus on how technology powers online sales, not just outside sales teams. With so many [...]
Newspapers have a new way to sell recruitment ads and reach passive job seekers as a result of a recent partnership between Recruitology and iPublish Media Solutions. The solution has already been rolled out successfully with several media companies by Recruitology, including Tribune Publishing Company, owners of The Chicago Tribune. “It is very difficult to reach passive job seekers, [...]
What an exciting time to be in the newspaper business. We were welcomed by an inspiring message from Editor-in-Chief of The Atlanta Journal-Constitution, Kevin Riley, where he thanked those of us who generate the revenue that ensures the community service and the first amendment rights journalists work for every day. Did I say newspaper business? We saw a really [...]
We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems. We are pleased to work with their teams to get the following sites and products launched [...]
Can call centers improve both customer experience and ROI? Today the answer is yes. New technology makes it possible to do both, even from often over-tasked inside reps calling on customers of local media companies. These back-end operations have already undergone massive changes in the past decade, especially at newspapers as classifieds declined, online circulation went paid, and budgets [...]
The 2019 Conference season is upon us. iPublish Media is looking forward to attending several top digital and newspapers conferences the first part of this year. Between networking with old friends, meeting new friends, picking up top tips from keynote speakers, and sharing ways AdPortal can bring in revenue and ease pain points, we are ready to discover and educate. [...]
Obituaries play a vital role at newspapers and in the communities we serve. This is one area where technology can improve on the previous ways of gathering information for obituaries. Today’s custom obituary software that takes self-serve entries, automates pagination and provides other options is both a cost-saver and revenue producer for newspapers; but more importantly, the right software [...]
