18 Sep 2018

Find Us at LMA Media Transformation 2018

By |2018-09-20T11:32:43-04:00September 18th, 2018|AdPortal, Company, Conferences, Print, Real Estate, Recruitment, SMB|

“Sustainable business models, innovation and media transformation.”We are so excited to join our friends and colleagues at the Local Media Association Media Transformation 2018 conference in Kansas City Sept 25-27. The theme of the conference is one we take seriously: “Focus on sustainable business models, innovation and media transformation.”Sustainable business models: if iPublish had a mantra, it would be “self-service [...]

5 Sep 2018

Why Your Sales Force is Missing 64% of the Market

By |2018-09-05T09:32:13-04:00September 5th, 2018|AdPortal, Digital, Facebook Ads, Print, Programmatic, SMB|

Your sales force is missing 64% percent of the SMB´s who buy marketing services, and they are doing nothing wrong. That is because 64% of SMBs expect to execute all marketing themselves, according to USA Inside, 2018. That number is also on the rise, up from 51% in 2017. As complex as online marketing platforms can be, local business [...]

27 Aug 2018

Millennials to Media Companies: Go full-stack or go home!

By |2018-09-05T08:31:00-04:00August 27th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic, SMB|

Small businesses want to buy a full-stack marketing solution from a single source, according to a report from the Local Search Association. Media companies are poised to reap the rewards of this trend, so long as they solve the puzzle of how to make the margins work. Publishers and media companies need both higher margins on 3rd party digital [...]

30 Jul 2018

The “Halo Effect” – A Key Advantage Local Media Companies Have Over Agencies for Online Marketing

By |2018-07-30T23:47:09-04:00July 30th, 2018|AdPortal, balanced media mix, Digital, Print, Programmatic, SMB|

Local media companies often overlook the full value of their ‘halo effect’, or additional value and performance of advertising that runs next to credible content. In effect, the ´trust´ in the content, rubs off on the advertising. It is time to start telling this story, and time to leverage this long-earned trust with local businesses in your community. This is [...]

17 Jul 2018

Time for self-service? Ask Amazon, Expedia and your bank….

By |2018-07-17T11:39:57-04:00July 17th, 2018|AdPortal, balanced media mix, Digital, Print, Programmatic, SMB|

Most media companies consider the primary benefits of self-service platforms as a means to reduce costs of selling, delivering ads, and marketing services to small businesses. But a new article in Editor & Publisher points out that a great user-interface for transactions actually adds value for the advertiser as well. E&P included “Amazonified” ad transactions on a key benefit [...]

10 Jul 2018

Local Media Companies Have an Advantage

By |2018-07-10T14:54:12-04:00July 10th, 2018|AdPortal, Digital, Facebook Ads, Print, SMB|

TRUST: The #1 Advantage Media Companies Have to Win in the Local SMB Advertising Game The research matches what we already know on a gut level: Local media companies have a key advantage over “faceless” competitors for local ad dollars. In fact, a recent Kantar Millward Brown survey found, “Consumers are more receptive to traditional media than digital ads.” [...]

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