Revenue Now, Not Later is the theme of Local Media Consortium Fall 2018 meetings this week in Dallas. The team at iPublish Media Solutions will help you make Revenue Now, Not Later a reality for local publishers. Catch Malcolm McGrory and James Allen in Dallas this week to learn about 3 proven ways to grow revenue and reduce operating costs [...]
Deploy Self-Serve Promotional Ads for Real Estate Agents In anticipation of the Local Media Consortium Fall Meeting, iPublish Media Solutions’ event theme will be, Revenue Now, Not Later. One of the most lucrative verticals for self-serve advertising is not property listings, as one would expect—it is Real Estate Agent Self-Promotional Ads. Many local publishers still think of real estate [...]
iPublish Media announced today that it has reached an agreement with 3rd Wave Limited to represent sales of its platforms to media companies throughout Europe. “Expanding to the European markets was one of my goals in joining iPublish Media,” said Malcolm McGrory, SVP Sales, iPublish Media. “3rd Wave CEO, David Montgomery, brings a new level of experience to our [...]
What the Changing Age of Business Ownership Means for Advertising SalesAs the ownership and leadership of businesses shifts to a new generation, what these new owners and leaders want from media companies is rapidly changing.10,000 Americans turn 65 every day, allowing millennials to move up into ownership and management roles.This could be great news for local media companies who are [...]
“Sustainable business models, innovation and media transformation.”We are so excited to join our friends and colleagues at the Local Media Association Media Transformation 2018 conference in Kansas City Sept 25-27. The theme of the conference is one we take seriously: “Focus on sustainable business models, innovation and media transformation.”Sustainable business models: if iPublish had a mantra, it would be “self-service [...]
Marketing Automation Wikipedia says, “Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.” So, things like drip campaigns scheduled through software like Pardot can be an effective tool to grow business. “Drip marketing,” according to Wikipedia, “is a communication strategy that sends, [...]
Your sales force is missing 64% percent of the SMB´s who buy marketing services, and they are doing nothing wrong. That is because 64% of SMBs expect to execute all marketing themselves, according to USA Inside, 2018. That number is also on the rise, up from 51% in 2017. As complex as online marketing platforms can be, local business [...]
Small businesses want to buy a full-stack marketing solution from a single source, according to a report from the Local Search Association. Media companies are poised to reap the rewards of this trend, so long as they solve the puzzle of how to make the margins work. Publishers and media companies need both higher margins on 3rd party digital [...]
August 8th and 9th at the Local Media Association's “Selling Digital Marketing Services” conference, two opportunities really stood out. 1. Real Estate Opportunities First were the “facts and figures” Gordon Borrell and Jim Brown shared related to the white-hot opportunities in Real Estate. For example: The average brokerage firm spends $52,969 on advertising (average firm means 3-4 people) Real Estate [...]
Local media companies often overlook the full value of their ‘halo effect’, or additional value and performance of advertising that runs next to credible content. In effect, the ´trust´ in the content, rubs off on the advertising. It is time to start telling this story, and time to leverage this long-earned trust with local businesses in your community. This is [...]
