Why Your Sales Force is Missing 64% of the Market

Your sales force is missing 64% percent of the SMB´s who buy marketing services, and they are doing nothing wrong. That is because 64% of SMBs expect to execute all marketing themselves, according to USA Inside, 2018. That number is also on the rise, up from 51% in 2017. As complex as online marketing platforms can be, local business [...]

By |2018-09-05T09:32:13+00:00September 5th, 2018|AdPortal, Digital, Facebook Ads, Print, Programmatic, SMB|

Millennials to Media Companies: Go full-stack or go home!

Small businesses want to buy a full-stack marketing solution from a single source, according to a report from the Local Search Association. Media companies are poised to reap the rewards of this trend, so long as they solve the puzzle of how to make the margins work. Publishers and media companies need both higher margins on 3rd party digital [...]

By |2018-09-05T08:31:00+00:00August 27th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic, SMB|

Local Media Companies Have an Advantage

TRUST: The #1 Advantage Media Companies Have to Win in the Local SMB Advertising Game The research matches what we already know on a gut level: Local media companies have a key advantage over “faceless” competitors for local ad dollars. In fact, a recent Kantar Millward Brown survey found, “Consumers are more receptive to traditional media than digital ads.” [...]

By |2018-07-10T14:54:12+00:00July 10th, 2018|AdPortal, Digital, Facebook Ads, Print, SMB|

Three Must-Haves for a Successful Self-Serve Platform

Three things you need for a successful self-serve program There is a huge buzz around self-serve advertising platforms. For example, on its last earnings call in April 2018, Facebook touted the accessibility of its ad platform. Many of its 6 million advertisers are SMBs (small to medium sized businesses)*. Local media companies are working to find profitable ways to [...]

74% of SMB´s purchase both traditional and digital media

SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]

By |2018-05-08T15:40:56+00:00April 17th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

iPublish Media Celebrates 11 Years in Business

iPublish Media 11 Yr Milestone iPublish Media Solutions LLC celebrated its 11th year in business on October 16th.  iPublish Media is proud of the relationships they’ve built with leading newspapers and media companies to develop an industry leading self-service platform.  iPublish Media software not only provides automated professional print solutions but also unsurpassed power and performance capabilities for digital [...]

By |2017-10-20T12:24:45+00:00October 20th, 2017|AdPortal, Digital, Facebook Ads, Press Release, Print, Programmatic|

What is the Best Balanced Media Mix for SMBs?

As we all know the transformation to digital is underway. How fast, rapid or tsunamic it will become is still open to discussion and lots of speculation. There is clear evidence that advertisers, especially small- and mid-sized businesses (SMBs) are shifting their ad and promotion buying habits to a more digital mix. This mix includes Facebook, digital display, search, websites, [...]

By |2017-09-22T14:41:32+00:00September 22nd, 2017|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

Achieving an Advertising Trifecta For Real Estate

  For the past several months we've been working with several customers to energize their strategy for real estate and achieve an advertising trifecta: Increase Revenue Streamline Operations Drive New Account Acquisition In our recent webinar, we shared how companies like Digital First Media and Christie's Real Estate provide premium print, digital and social media advertising channels to [...]

By |2017-06-14T15:57:30+00:00June 14th, 2017|AdPortal, Facebook Ads, Programmatic, Webinar|

Introducing Facebook Ads using iPublish AdPortal

We are excited to announce the release of a new enhancement - AdPortal Facebook. Based on the standard AdPortal platform, it is used to create news feed mobile and browser targeted Facebook ads.  We have integrated the Facebook API with iPublish Media AdPortal so that it will dynamically connect the advertiser into the Facebook database, select their Facebook page, and [...]

By |2017-08-10T16:05:08+00:00May 17th, 2017|AdPortal, Facebook Ads, Press Release|